It can be seen that the Indian streaming media market has gathered major players at home and abroad. At present, local platforms include several major platforms such as JioSaavn, Gaana, Wynk Music and Hugama, occupying the main market share. It is worth noting that the top three streaming media services are operated by three local telecom network companies in India,
namely Reliance Jio, Times Internet and Bharti Airtel, and have inherent advantages in user base, data sharing and service ecology. Among them, JioSaavn, the largest streaming music platform in sms marketing service India, was formed by the merger of Indian local streaming media company JioMusic and New York-based startup Saavn in 2018, with a valuation of about $1 billion. At present, JioSaavn maintains cooperation with more than 900 record companies, and the music library exceeds 45 million. After the integration, the company plans to invest heavily to accelerate the
growth of the platform, including users, music labels, musicians and advertisers. The second largest player in India is Gaana, which was launched by the telecommunications company Times Internet in April 2010 and has over 80 million monthly active users. In February last year,