years to come. According to Bloomberg, this sector could represent a global business of 800,000 million dollars in 2024 . If we think that the metaverse can be the future of the internet as we know it now, it is obvious that it will have a huge impact on clipping path service digital media and commerce. In fact, the numbers we're already seeing are spectacular: this year, 27.7 million people attended the Travis Scott music and clothing merch launch in Fortnite. As it was in its day with the internet, the level of disruption that the metaverse will cause is hard to imagine, but there is no doubt that it implies a new
way of thinking and doing things in all areas,
and marketers should be at the forefront of this change. Some of the elements of "traditional" digital advertising may carry over into the metaverse, but there will also be entirely new dynamics where building user experiences will be key. According to Tim Sweeney, the founder of Epic Games, games will play a key role in the metaverse. As he said in a talk in February 2020: " Star Wars crossovers and Marvel in Fortnite brought an amazing new entertainment experience to customers for free and introduced everyone's products.
They weren't ads, they were much more engaging and exciting than ads. I think the future of the gaming industry will see a lot more of that and a lot less of traditional display advertising where you take someone's time away from what they're doing and annoy them by putting some unwanted content in front of them and expect them to take action. I think we're getting closer to the point where every company will have a live 3D presence in real time, through partnerships with game companies." In conclusion, it is undeniable that brands will be forced to rethink their products,