If you regularly send roundups or newsletters to subscribers, using a template ensures consistency, builds your brand, and builds trust through transparency and reliability (subscribers know what to expect). On top of all that, when you have a proven model that you've tested, if one message doesn't clip, chances are the others won't either. When you always send roughly the same amount of content, it eliminates the risk of an email becoming too large and getting truncated. And not all newsletters need to be long either. A good practice is to feature a headline , followed by secondary content, without providing a long, extensive list of all the stories on your site. NY Mag 's Science of Us newsletter does just that . Here are two recent examples: ScienceUs Gmail Shutdown The newsletters are well organized and contain only the stories deemed most likely to meet the interests of subscribers.
And for subscribers who scroll without clicking on a story, the full-width CTA button at the end of the email is a great eye - catching opportunity for readers to land on the site. The clean and simple template undoubtedly simplifies the process of creating Image Masking Service the newsletter, and it also benefits readers: they are presented with a curated selection of content , and when the entire message appears, they do not need to click on a link to see the full message. Tip #3: Don't Overformat It can be tempting to style the body of your email with bold, italics, underline and color treatments – but not only can this lead to messy aesthetics, it also contributes to your HTML 's KB total .
A minimalist approach to body copy is best for readability, and the simple approach also makes calls to action stand out. Many e-newsletter publishers with text-heavy emails know this best. By streamlining content styling , not only can they include more content, but they can also make their emails user-friendly. NeimanLab 's Daily Digest , for example, uses a single font, a black and gray color scheme, and a repeating module hierarchy with standard font sizes in their newsletter. Although there are very few colors or embellishments , the large header text and ample white space makes it easy to hover over and the message remains uncut.