What to send in the newsletter tips on how to use the application or product A good example is also IKEA which shows its products in specific situations and advises on how to arrange them. Newsletter example from IKEA testimonials In the era of ubiquitous advertising the opinions of customers who sincerely recommend what they have tested themselves is worth its weight in gold. Don't be shy to show how much they appreciate your product or service and find a place in your newsletter for recommendations. For more on this see Cialdini's Principles of Influence and how you can use them in email marketing . Curiosities stories Man has been listening to history since the dawn of time . In this way stories legends beliefs were passed on Even today we like to read an absorbing book or watch an interesting movie.
As kids we loved cartoons Marvel movies because we needed heroes we could relate to. That is why storytelling is constantly one of the forms of content that attracts attention and evokes emotions. And the stories write themselves. After all your company had some beginnings it probably had twists and turns unusual events Taiwan WhatsApp Number List interesting anecdotes. Look for inspiration talk to the founder and dust off the stories that your clients don't know and thanks to which you will become more authentic. Let me cite the example of IKEA once again. In one dedicated newsletter.
I found both a story the th anniversary of IKEA in Poland trivia products manufactured in Poland as well as an infographic and a video. Newsletter an example of a story told IKEA premium content Appreciate your recipients by sending them materials from time to time that you do not share anywhere else. These can be e books infographics premium articles reports case studies or other types of content that are substantive.