Let's say you own an e-commerce business and want to promote a new product via email. You don't have the resources to launch a major marketing campaign, but the release is too big to just include in your newsletter: it needs its own spotlight. That's where standalone promotional emails come in, and here's how to write one that sells. “To open or not to open. That is the question." Every day, consumers face this question in their email inboxes. They respond to it in the blink of an eye, sometimes hundreds of times a day. If you're doing email marketing, it's your job to drive them to the desirable response. As the competition in online marketing increases, it only gets tougher. But a high open rate isn't the only thing your business struggles with.
You also need clicks and ultimately sales. And sometimes you only have one shot, one e-mail, to make it all happen! This article will not only explain how to employee email database write that successful sales email, but it will also provide you with some writing best practices so that every email you send is capable of making a sale. But first, in the video below, Google employee-turned-multimillion-dollar entrepreneur and instructor of our 7-figure copywriting course, Arman Assadi, discusses nine tips for writing emails that sell. . FREE Masterclass: The Genius “10-Step Writing Framework” Behind 11 Different 7-Figure LaunchesEmail Writing: Email Campaigns vs. Sales Emails Email is email is email, right? Not enough. Good email marketing is nuanced, with each type of email having its own purpose. In this case, we want to distinguish between email marketing campaigns and standalone emails. Although they are both promotional and use some of the same strategies, they are also very different. An email marketing campaign is a series of emails that raise awareness of a specific event: a product release, major brand change, event, etc. They typically include three to seven emails that slowly spread information and build buzz. But not all emails will attempt to close a sale, and some will intentionally leave out crucial information.
Standalone promotional (or sales) emails share a similar goal in that they aim to attract a purchase or engagement. But their purpose may not warrant an entire messaging campaign. You might not have the resources to run an entire campaign or you might just run a seasonal promotion and want to email to see how well it works. This means they only have one chance to close the deal. Promotional emails need to be valuable and provide that killer combo of crucial information paired with compelling copy and an easy-to-digest design. Let's dive into some elements of successful sales emails. Anatomy of a Good Sales Email When it comes to promotional emails, a few things contribute to success: length, style, and promotional approach. Below, we'll discuss each element and which version is best for your emails and customers. Email Duration: Long or Short Ah, the constant battle over how much to write in each email.