Why is my message truncated? 4 Tips to Streamline Your Email (and Avoid Clipping) Conclusion: Prevent your email from being truncated Planning the perfect email campaign, from visual content and copy to subject line and call to action, is so important. In the midst of meticulous planning, it can be easy to overlook a simple snafu: if your post exceeds a size limit, regardless of whether it contains too much text or images, or both, it may be truncated. . Message clipping is especially common for Gmail users, where HTML emails over 102KB are clipped . The Gmail app for iOS clips over 20 KB . This can be an annoying hurdle for brands with Gmail subscribers, as their email isn't fully displayed , but rather clipped with a link to view the full message, as we see below:
But there are two main ways email marketers can minimize email size : Optimize and minimize HTML code . Mobile responsive design adds lines of code and weight to the overall size of your email message. This is especially true if your email contains inline CSS code which is the only design tactic for the responsiveness of the Gmail app for Android. How? 'Or' What? You can 1) ask your developer to optimize the HTML/CSS for you or 2) choose an email editor like our BEE editor that embeds optimized HTML code. Reduce the amount of content in your email messages . This E-Commerce Photo Editing Service allows you to optimize your email for mobile while avoiding clipping. If a substantial number of your subscribers are Gmail users (which is quite likely - Gmail has 900 million users) and your readers check their emails on the go (also quite likely: up to 70% of opens emails happen on mobile screens),
Stick to one story Email marketers often want to capture as many clicks in a single email, thereby attracting the widest possible swath of their audience. As a result, the emails are long, long, long , urging readers to click here , or here , or here . It's no surprise that emails like this often get cut off . Here's one from Zulily, the e-commerce company, that was originally cut, and you can see why: Gmail Shutdown - Zulily For some e-commerce brands or newsletter-focused businesses, this approach may work for your audience. (Do some testing and find out how the content at the bottom of the email performs compared to what's at the top). However, for most brands,