Before, a long video with a completion rate of 10% was less visible than a short video with a completion rate of 50%. From now on, completion rates will be compared over equivalent durations. New features to use in your Facebook strategy Along with updating the News Feed algorithm, the social network has started rolling out new features that might just boost your Facebook strategy. Cover videos are available on the Pages We noticed this novelty in April on the Facebook page of Narcos , the Netflix series. Now cover videos are extended to all Facebook Pages.
The video, lasting from 20 to 90 seconds, is launched directly (without sound) when the Page is opened and runs in a loop. This feature brings even more creativity and fax list dynamism to your Page . For a product launch, you can for example use it as a teaser. This is what was done on the Narcos Page. A new video has just been published for the launch of the new season in September. New tools are offered to Group administrators Facebook groups are often underused by brands.
An their potential underestimated. We already talked about it in this article . However, they can have a commercial as well as a marketing interest. Groups can be used as a communication tool to exchange more easily with your customers, but also as a loyalty tool. They allow you to federate a real community made up of your most loyal customers. While brands rarely use Groups in their Facebook strategy, users have appropriated them by creating Groups relating to certain brands. In total, more than a billion users are registered on a Group.