One thing is clear Professional review management is essential for your local search engine optimization and improves your chances of appearing in the coveted Local Pack. Best practices are Regular and timely responses to all reviews Individual answersespecially to negative reviews Learn how to improve your reputation and win customers with reviews in our practical guide to review management. Optimize your website for smartphones and new technologies. Most search queries start on the smartphone – especially local searches. Since the major Google SEO update in March mobile only indexing has moved from mobile first to indexing. For businessesthis means they need to make their websites mobile friendly.
This includes very fast loading timesresponsive designlow whatsapp mobile number list data consumption and barrier free use. Google itself offers a test in which companies can check their website for mobile friendliness. In additioncompanies can differentiate themselves from the competition by also optimizing their online presence for voice search. In our voice search study showed that only. percent of companies are really fit for voice search. Promote backlinks and local links. Another step to improve your local visibility is to build backlinks and local links. The number and quality of external links so called backlinks that a company's website receives from other websites are an indicator for Google of the authority or trust that a website enjoys.
Links from local news portalslocal bloggers and influencers to your company website strengthen your credibility and your position in local search. Conclusion How companies can optimally position themselves with Local SEO Local search engine optimization is important for all businesses. With the local SEO measures presentedyou can cover the basics and optimize your online presence for local searches giving you an advantage over your competition. It is a challengeespecially for large companies with many locationsto keep all data up to date and to make each individual business location fit for local searches.