The "2017 Insights Report on Chinese Netizens' Consumption Upgrade and Content Upgrade" released by iResearch shows that Chinese netizens pay more and more attention to quality life and brand protection, and people are willing to spend a little more money to buy high-quality things; in April this year, Ali research The "Quality Consumption Buy email list Index Report" released by the hospital also shows that the growth of quantity in online retail is slowing down, while the growth of quality is intensifying.
The advent of Youpin is to cater to this group of consumers who are more and more chasing quality.
According to its product positioning, its user positioning can be roughly obtained:
The age is mainly young and middle-aged;
Gender is universal for both men and women;
Sufficient and relatively high purchasing power at the consumption level;
Pursue certain quality in life;
Emotional attributes include but are not limited to rice noodles;
A group of people who have a certain cultural literacy in education, and advocate and pursue science and technology.
② User portrait reproduction
Alan Cooper, the father of interaction design, proposed that a persona is a target user model based on a series of real data. Persona is often used in the research and product development stages to help teams put aside personal preferences and focus on the motivation and behavior of target users for product design.
The following will collect the user data of Youpin APP, classify them logically, reproduce user portraits, and better understand user characteristics and user needs.
Data from talking data
The proportion of males with good quality in terms of gender is larger, and in terms of age, they are mainly 19-45 years old. However, the data is not updated in time, and the error may be large. Next, search the Baidu Index to view the data for reference.