An effective advertising campaign should not be limited only to the creations displayed in the Google search engine. Start reaching potential customers on other websites and mobile apps using countless ad formats. What is display advertising? Display (image) ads are usually associated with the Google advertising network. The network, apart from portals owned by Google, such as Google Play, Gmail or YouTube, includes all websites whose owners express a desire to join the advertising network (as part of the AdSense program) and their applications will be successfully considered.
Thus, the advertising network includes both large portals Mexico WhatsApp Number List like Onet, WP or Interia, as well as small hobby sites or thematic blogs. According to many sources, the Google advertising network reaches % of Internet users every day. This gives advertisers a huge field of action in the case of building virtually unlimited reach. An additional advantage of display advertising within the Google AdWords campaign is the multitude of ad targeting options. In a nutshell, we have the option of targeting ads to users based on the context of the page, keywords, destinations (indicating sites on which our ad should be displayed, if they are in the AdSense program), geographic and demographic data.
Combining several ad targeting options in a display campaign allows us to both create very narrow audiences (e.g. women from Krakow looking for information about car blocks) and display ads to all users of a popular gossip website. Of course, the entire advertising network offers the possibility of using other ad formats, e.g. video, but for the purposes of this article, we will focus only on image ads (including those made in Flash or L technology). Use of display campaigns As I mentioned earlier, the multitude of display advertising targeting options allows us to create campaigns targeted at both a specific.