Their own data has meanwhile ensured that, as reported in de Volkskrant on November 1, 2021: “Facebook, Snap, Twitter and YouTube are estimated to be worth almost 8.5 billion people. Euros in ad revenue after the privacy adjustments Apple has made to iPhones.” VPNs are increasingly becoming the standard, and here too, websites are visited from different countries/IP addresses. If mails are sent via a marketing automation package.
It is still not entirely clear how an 'open rate' is measured of a sent mail when the mail is opened in a preview pane of the mail client. At least, without actions of 'download images' from the user. With its FLoC, Google has/wants/will determine the Telephone number list cohorts in such a way that an x number of the same type of 'profiles' can be reached, making individual targeting increasingly difficult. Two important questions that arise for me are: Can, do we want and/or should we look at other – perhaps softer forms – of (online).
Marketing to reconnect with the customer? Is data in itself sacred, or is the old 'gut feeling' sometimes good (enough)? Well substantiated with data, but not just more data-driven marketing? Logical thinking & empathizing with your customer From practice and experience, my gut feeling is often the same as the end results of A/B tests. Does that make me a good marketer? Who knows, will tell. But I think it's more about thinking logically and empathizing with your customer.