During lunch with my friend Gao, we started talking about how to poach people, and how to identify a really good person.
We have both stepped on a lot of pits here. During the three-hour chat, I was always in the role of asking questions. A Gao answered according to his own knowledge and experience. The whole process has benefited me a lot.
First, let's introduce the background of Agao to better understand what we are discussing:
Graduated from the Department of Industrial Design in a century-old overseas university Google glass team member Co-founder of a well-known Internet catering brand.
What are the dimensions of a person who has had such an experience?
1. Soft power, hard power, comprehensive soft and hard power
A Gao's definition of a person's ability does not mean that he has many years of experience in operations, marketing, and technology. Instead, he will be divided from the dimensions of a person's preference for soft power or hard power .
People with soft power are better at more flexible work such as general direction, culture, and benefit distribution. This is a type of thinking ability that needs to constantly absorb all kinds of situations and rely on imagination to explore infinite possibilities .
For example, our common jobs in Latest Mailing Database marketing, branding, training, journalists, art, etc. are mostly of this type of ability, and often the chairman of a company is often this type of person.
But why the majority and not the absolute?
I'll mention later that there is another type of person called the fire brigade, who often plays an important role in such positions as well.
People with soft power abilities do not mean that they can only see the general direction, do interpersonal relationships, and cannot do details. Usually, this is a misunderstanding.
Many people who are good at interpersonal relationships, their grasp of the details of interpersonal relationships can be moved to the point where you are grateful, otherwise do you think that interpersonal relationships are just flattering?
Those with soft power abilities are also divided into those who can only see the details, but not the direction : for example, those who write copywriting only stay at the copywriting level, but cannot be promoted to the marketing level of the entire company, or even the strategic level of the company;
Soft power can also be divided into people who can only look at the general direction and can’t land : For example, people who can only talk about how to do marketing, but actually have no ability to do marketing. people.
Please note : The trainer is not a person who can only look at the direction but cannot land. Lao Luo of Hammer Technology is a teacher from New Oriental. There are few teachers who can teach the course to be admired. This is also a kind of landing ability. reflect.
On the contrary, the leaders of many companies, although they are doing actual combat in the enterprise, but because they rely on to please the boss or family relatives, they will only point fingers and not come down, just like the people mentioned above.
Therefore, the ability to know people depends on whether he has made actual achievements when he is doing something seriously.
The ability to brag to the point of being grateful is a kind of landing ability.
Those who are higher in the dimension of soft power are those who can both see the direction and actually land.
For example , Mr. Lin, the founder of the Xiaomi food delivery platform where I used to work , is such a person.
Originally, as a traditional entrepreneur in a fourth-tier city, after entering the food delivery platform market, he was able to quickly communicate with more than 100 investment institutions, and constantly learn the rules of the Internet startup circle to adjust the company's direction.
On the eve of the end of the takeaway war, the company has been transformed in a timely manner, and now it has become a hardware brand in the Xiaomi ecological chain and a unicorn enterprise in the Internet circle.