Email Marketing + Growth Hacking = Email Hacking . The neologism may be inappropriate, but it serves to highlight the contamination between the two techniques and their potential for cross - experimentation . In addition to its acquisition and retention techniques, Growth Hacking is integrated into email marketing thanks to tools that allow you to take a new direction and give new impetus to campaigns . A useful tool can be found for each element of an email, in order to optimize the textual and graphic side . Here are some tools that can be very effective: Good email copy extremely simple and essential: in fact, it's a gallery that offers inspiration from the copy of big companies like Slack and Pinterest. Really Good Email The absolute best catalog where you'll find tons of email campaign templates from well-known brands, divided by marketing objective, business sector and user touchpoints. Drip emails The equivalent of drip campaigns.
A gallery where you can find inspiration for your email sequences: onboarding, onboarding, abandoned cart, and more. Which Gmail tab As simple as it is revealing: send your campaign to the address indicated by the tool, and you will instantly know in which Gmail tab your email is sorted. Growth Hacking in 6 points: from theory to practice In summary Have E-Commerce Photo Editing Service you had any idea what ROI means for the email marketing channel? Now is the time to get to work . If you're still unfamiliar with MailUp 's features and resources , we suggest requesting a free trial of the platform: you have 30 days to create, send, and experience everything it has to offer.
Happy email marketing! select the messages, define the waiting times, and the scene is set. Host third-party advertisements in your emails We all know about digital advertising : we experience it every day as marketers and as consumers. Another digital advertising channel has recently consolidated: email. This is called email advertising and involves hosting banners and advertisements from third-party companies in your own emails. There is very high potential here as long as you pay utmost attention to the amounts of advertising in different parts of an email, creating a balance that correctly emphasizes advertising and is at the same time harmonious with the content of the email. For many companies (a practical example can be found in the 6sicuro case study), email advertising is an important revenue-generating channel , as it helps maximize campaign ROI regardless of sender content.