Summer is a great season and many companies are slowing down their summer email performance. There are effective remedies to prevent these declines. Let's discover them together. 1. Plan campaigns in advance Even traders go on vacation. What's the best way to avoid compulsively checking the MailUp platform while sunbathing on the beach? Arrange all activities in advance . Planning campaigns with enough time avoids last-minute rushes, preserves the quality of mailings and minimizes the risk of errors. It sounds trivial, but who doesn't constantly put themselves in the position of planning email campaigns and a thousand other things the day before they leave? Great allies to use: programming and Marketing Automation .
By taking advantage of the tools that MailUp makes available to you, you can: Plan shipments accurately and on time Check , thanks to the calendar view of the dashboard, that everything is under control and that you have not forgotten a mailing Set up automatic flows that organize mailings according to the behavior and preferences of each user, without manual E-Commerce Photo Editing Service intervention The mailing calendar in MailUp 2. Create mobile-friendly emails Just because your email recipients leave their desks for a few weeks for lounge chairs and deckchairs doesn't necessarily indicate a terrible fate for email campaign performance. Quite the opposite: seasonality will reward brands that are able to meet the changing needs of their database. If you don't want to hurt the effectiveness of your email campaigns , you need to make sure that all parts of them are usable, even under the umbrella.
That they are, that is to say, perfectly responsive to mobiles. Here's what to follow: Layout : Use the BEE editor to optimize all posts for mobile (automatically). The structure of the blocks will be dynamically rearranged to adapt to the screens of smartphones and tablets. CTA: Use a bulletproof call-to-action button, not an image. This way it will adjust its size to be easily clickable even on small screens. Topic: Carefully study a topic that attracts a click, and is of the right length to avoid being cut off by mobile devices. Pre-header: if you shorten the subject, remember to add useful content to encourage the click in the additional line of the summary.