The quality of the subject line is essential to ensure the success of a promotional email campaign. It is very important to do frequent A/B testing . Here are some tips to try: Personalization : Use dynamic fields to capture customer name and other personalized values in the subject line to increase click-through Discount : if the driving force behind the promotion is price, announcing it unequivocally will increase the chances that people will open the page Symbols and emojis : Yes, use them, but sparingly. Occasionally they attract attention, but they get tired after a while. How to :
Knowing your customers means knowing what issues are most likely to affect them – and how your product can help them. An effective solution will see sales skyrocket. Fun Fact : Try a riddle, clue or sentence that needs to be completed. If carefully prepared, the classic click-bait can work very well. Go to our 7 rules for email subject lines > 5. Focus on the CTA Call-to-action is another key element in determining an email's click-through and E-Commerce Photo Editing Service conversion rates . Experiment often, keeping these basic rules in mind: Always choose an HTML button over another in an image. This way, you can avoid viewing issues, even among the most difficult clients. Be clear . The call-to-action button should lead the user to perform the unwanted action, without confusing them. Space the CTAs well . Having many buttons – especially if they indicate several different actions – can be messy.
Concentrate the message in a few buttons (or even one) and make them consistent with each other. 8 types of promotional emails to try today 1. Sales The most classic type of promotional email is the one that announces discounts par excellence – summer or winter sales . When the season is right, all you have to do is unleash your creativity and spark curiosity with captivating, colorful and elegant graphics. Also, on the content side, there's only the action engine and it's not particularly sophisticated – the price. Do you know how to structure an effective campaign for the summer sales? Read the guide> Toms - Sales 2. Promotion exclusive One of the most effective levers we've included is exclusivity. The feeling of being part of a small privileged group has a strong appeal to human psychology. Pave the way for mobile-only, newsletter, member, or friends and family-only promotions like this one from Julep.