Creating a great SEO strategy for e-commerce companies 1) Optimize Kbase and Frequently Asked Questions A well - structured and comprehensive knowledge base with elaborate answers to all of the most frequently asked questions prevents support technicians from drowning in a massive pile of helpdesk tickets. What is a knowledge base In a survey of 3,000 online consumers conducted by Coleman Parkes , 91% said they prefer to use the online knowledge base to solve their problems themselves. This is a step-by-step process for building an SEO-optimized knowledge base. a)
Know the most common whatsapp database reasons for customer help tickets 6 Actionable SEO Strategies for Exceptional Customer Service sauce Here's a detailed analysis of what went wrong to discover where the real problem lies. This kind of taxonomy helps structure the knowledge base into silos and provide a clear view of the questions . b) find out how people are searching People tend to prefer to search Google or the company's website for a solution to their problem first before contacting a helpdesk technician.
Search queries are often phrased as questions that begin with “how”, “what”, or very specific long-tail keywords. We have seen a significant increase in question phrases , and the gold mines for finding these popular customer questions are in the product/service forums and ticket history. 6 Actionable SEO Strategies for Exceptional Customer Service Your support team should work closely with your SEO team to determine what your customers are looking for. This way, you can use precise keywords and phrases that a general audience can understand to bring in others searching for the same question. More: Top 10 User and Customer Feedback Tools to Improve