Let's quickly look at the difference between short-term and long-term marketing: Short term marketing includes: in forums, social media, etc. Product Approvals Discounts PPC Advertising Advertising Continue reading below Long-term marketing includes: search engine optimization Develop new content (i.e. newsletters, blog posts, tips) Communication Syndicated Articles According to Forbes, research varies on exposure and user action. Different studies show a range of 3 to 20 times exposure before a consumer is likely to be sold on your product. This type of advertising and marketing is an element on which long-term campaigns are based. Long-term campaigns keep long-term goals in mind, and while short-term campaigns are often ideal for seasonal or short-term reasons, you need to keep your eyes on the prize.
Here are some reasons why your brand isn't focused enough on developing long-term campaigns (and should be): Long Term image masking service Content Marketing Initially, many business owners don't see the point of writing a blog and regularly developing new content on their site; that's because it's a long-term marketing strategy, which doesn't always have immediate salesconversion results. Many businesses will see a lack of return on investment in the first couple of months after starting a blog and then abandon it immediately. It's the worst thing you can do! Advertising Continue reading below Content development is about engaging and having a constant flow of new information for users who come to your site, as well as those who want to keep coming back to your page again and again to review the type of content. that you develop. .
It might seem like writing articles week after week is wasting a company's time if you're doing your online marketing in-house, but trust me when I say the ROI isn't too far in the future if you maintain it. Eat24 is a food delivery service that has an impressive online presence (and a truly amazing blog). They post content that is both witty and helpful. This is the kind of blog that users would return to again and again, even outside of using their services. It shows that no matter what your business, you can have an engaging blog. Bacon Remember, long-term content marketing is about: Strengthen brand awareness Brand Loyalty Educate your clients and clients Customer Engagement Recruit new talent With long-term content marketing, your goal is to get quality traffic for the long term.